Online Advertising Expenditure Report

Online Markerting Trendson July 24th, 2008No Comments

Price Waterhouse Coopers have put out the latest industry survey on behalf of the Interactive Advertising Bureau Australia with figures for the Dec 07 period (yes it is a while ago and yes it is the latest)

The OAER provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the OAER comprise the expenditure on General Display advertising, Classifieds advertising and Search and Directories advertising.

Rather than try and summarise the 32 page doc we thought a link to the PDF may be the best way to go.

Click here for the PDF

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