Online Marketing in General
One of the most important areas for any website owner is to ensure that after they have their spunky site designed that people can actually find it via the search engines. We’re not going to talk about the techniques of that here as it has been covered in earlier articles, however we are going to evaluate some of the better programs that can help industry professionals and even the site owner evaluate SEO software should they be prepared top spend time and energy to follow through on the findings.
Over the last 12 years we have been using many different software packages both downloaded and online and all work to a certain degree. Today we are going to look specifically at one that we have been using lately and really enjoy. Advanced Web Ranking is produced by Caphyon Software and works as a desktop version for both Windows and Mac. (In fact there is not really a huge choice of seo software for Mac on the market)
Now as mac users this is particularly attractive being as so many other desktop SEO software is windows based. As with many mac software packages the install is simple and all updates and patches are also handled quickly with a few clicks.
Creating projects is also simple and you can add multiple sites and project as well as hook them up with Facebook, Twitter and Google + profiles for each account you manage. This adds just one more layer for reporting and helps to track your own projects as well as competitors in the social arena. A nice feature is to use the automated update option which will update all of your projects on the day/week/month that you set. For example, we choose to update our main projects on a Monday each week, while others that are different priority packages are updated monthly. Of course you can update any project manually at anytime as well.
As for ranking reports, you can setup your keywords in many different ways, enter them manually, add from a previous csv, pull them from the site automatically, use Google API from analytics, webmaster or even google adwords. Using a combination of these gives a well rounded base in which to build your clients keyword list from. Obviously using the Google API on adwords research tool also gives you the usual data such as global and local searches as well as cost per click values which can be a huge help in deciding priorities.
The website auditor in the research tool are is available in the enterprise version is also helpful for a few reasons. Obtaining the health of a project before you start is crucial when it comes to reporting back to the client at the end of a project. Taking a snap shot of issues that exist in the site and then being able to rectify these is your first step before link building. Advance Web Ranking provides a very simple clear cut list of the major factors that can cause your site to loose traction such as the alt tag status, headings, broken links, crawl issues etc.
Granted that this is standard for software of this type, however this is just the start of the functions with areas such as social research (showing you pages on the site that have the most Facebook, twitter and Google+ shares etc), internal and external link information for each page, keyword comparison analysis between you and any other competitors and keyword difficulty analysis. This last area (keyword difficulty analysis) is well put together showing the top 10 sites for a particular keyword in a table format with cross reference for factors such as Page mozRank, page authority, domain rank and an on page content score. All incredibly useful when trying to out position your competitors.
Advance Web Ranking offers the usual link analysis along with several areas that present some very nice graphical display data via Hub Sites, that helps you to visualise the sites that link to your competitors along with the linking site MozRank and domain authority. This obviously helps you to target the better linking sites which ultimately saves time in testing (save time = save $). Again – these features are not necessarily unique, however it is the way the information is presented that helps to take in huge amounts of data and make sense from it quickly. For example, listing all the anchor tag text links by site will also show you if any have been given the rel no_follow attribute. For us this was great as on occasion we do use third party companies to assist in link building. On one campaign, we found that they had set up 25% no_follow links – not exactly what we would have liked and therefore we were able to rectify.
Finally to present your findings either to a client or print out reports, the Advance Web Ranking offers a host of options allowing you to email to multiple addresses, save to a local file or view as a HTML page. With 5 different reports ranging from a complete SEO report to keyword ranking for all words and search engines created at the beginning of the project, there is no shortage of information to analyse. Again it is the way these are presented (particularly the HTML versions) that visually provide large amounts of data for comparison, making it easy to scan over areas that need work or some form of attention.
Overall, we’re really happy with the Advanced Web Ranking software and would have to say that the organisation of the massive amount of information feel intuitive and clean. If you’re an industry professional that is looking for a complete solution then this one is worth a go. For the general site owner that wants to take control of their own SEO then this will be more than enough to get you moving. If you’re not familiar with all the terms and ideas with SEO there is a huge help file associated with the program that allows for search options on all areas needed to master the program.
To check out the package yourself follow http://www.advancedwebranking.com/