Facebook – Why it works for some businesses and not others
On 14, Feb 2012 | No Comments | In Facebook, Online Marketing in General, Social Media | By admin
Over the last few years we have been doing lots of consulting with smaller businesses about their Facebook business pages. Every single time we ask them what the goal is, the answer is the same – get as many likes (fans) as we can.
So ok – this is a fair enough strategy, however the energy it takes to continually generate new fans is exhausting for a small business as they don’t have the massive dollars the larger companies have. The other side to this is that recent studies have shown that only 1% of Facebook Fans actually engage (or communicate with) your brand. Great! – You’ve now used your marketing budget to attract as many fans as you can afford and only 1% will communicate! It just doesn’t feel like a solid strategy.
Taking a backward step here and looking at social media, we need to remember why it is so popular. This is a way for people to connect with each other. It’s massive because your voice as an individual can reach places you can’t in your smaller circle of friends. It also ads credibility, status (being the first to discover something cool), it’s a way to stay in touch and retouch with old friends. See the pattern? – It’s all about ME ME ME and this is perfectly normal human behaviour. Read more…
Recent Comments