Needless to say we will need to also remodel their online store to match the look and classic feel, all the while keeping the clean and simplistic design/useability features needed for an ecommerce shop to succeed. At the time of updating this post we are yet to embark on that. The primary focus at the moment is to assist in the building of their iconic brand online. So along with a social strategy to ensure we engage and provide useful information to our fans, we are also putting into place a robust analytics system to ensure we understand the reach and pitfalls for each campaign launched via the social platforms.

Stay tuned for more updates on this soon.

Oh Yeah … so what we are doing is helping this resort with a link strategy. The site has been optimised for the main keywords of Rainbow beach accommodation and so far they are climbing on the google search engine. They are showing for more niche keywords such as Rainbow beach penthouses and Rainbow beach resorts. Gaining positions in the search engine indexes is never an overnight thing. There is no magic formula and it’s great to have clients that commit to the long term campaign.