This is a quick post to show one of the first iAds to appear on the phones over in North America. For those not sure on what the iAd is all about you can read more here, however essentially Steve Jobs from Apple is taking on everyone within respect to mobile advertising and has developed its own advertising platform for the iphone/ipad. Lots of controversy over this platform – however with Jobs stating that there will be 1 billion ad impressions a day on tens of millions of Apple mobile device users – you kinda have to take a look. After all – Apple has been pretty revolutionary to date. read more
Talk about a broad subject.
What we can say for sure is that online marketing trends keep changing a new technology develops and matures and rather than rehash some of the older methodologies used, we though we would explore some of the latest things we have been getting our hands dirty with.
You may or may not have heard about to the term “Buzz Measurement” or “Buzz Tracking”. In this post we would like to take a closer look at why it is important to know who is saying what about your brand on twitter, facey or any other social network.
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Just read a great article on iMedia (by Jodi Harris ) today about the future and what it holds for technology. The interview was with Ray Kurzweil who is a renowned futurist and inventor (flat bed scanner, OCD recognition software etc). Basically his speciality is in pattern recognition in artificial intelligence and has been predicting with great accuracy the rates of advancements and change in regard to the internet and wireless technology. read more
I have been doing a bit of shopping online over the last 6 months and one area that has made a difference to my purchasing decision is the ability to view a video that is directly related to the product I am thinking of purchasing. I am not talking about finding the product and then researching to locate a product video that is related, I am talking about viewing the video on the site in question that sits right next to the add to cart button.
Here’s my example. I surf (as much as I can) and have for 30 years. So I know a bit about board design and functionality and the last thing you want to do is buy a board that just doesn’t work for you. read more
Just a quick one today.
Was reading a lead from one of our Twitter Followers about the issues facing the US newspaper industry.
I won’t go into detail, however it is an interesting read that outlines the following (quoted from The Boston.com site).
“Newspapers have been hit hard by the loss of readers and advertisers to the Internet, while the national economic slowdown has intensified the advertising slump. In recent months, the Rocky Mountain News has closed, the Seattle Post Intelligencer has significantly reduced staffing and moved entirely onto the Web, and several major newspaper companies have filed for bankruptcy protection. read more