Online Markerting Trends
I try and stay up to date on the QR code thing. In case you haven’t heard of it, Quick Response codes allow a user with a smart phone to take a scan of a square bar code type image and this in turns takes the user to a particular place online (a form, a web page, competition, photo gallery, information sheet etc etc)
Similar to QR Codes is MVS. This is a technology that is currently being developed and stands for Mobile Visual Search. This also allows the user of a smart phone to download an app and take a picture of an article or newspaper (and apparently products) in which your phone will then take you to that page to read more.
An older but interesting article by Steve Ruble regarding the fact that there will be no tangible ads by 2014 (We’re talking USA here) and while I don’t agree entirely with him, I do agree with many points made.
The one that really sticks out
Talk about a broad subject.
What we can say for sure is that online marketing trends keep changing a new technology develops and matures and rather than rehash some of the older methodologies used, we though we would explore some of the latest things we have been getting our hands dirty with.
You may or may not have heard about to the term “Buzz Measurement” or “Buzz Tracking”. In this post we would like to take a closer look at why it is important to know who is saying what about your brand on twitter, facey or any other social network.
One area that we go over a fair bit lately with our clients is the need to have a strong brand awareness strategy.
In short what this means in the online advertising world is that it is OK to embark on a strategy that just looks at promoting your business brand. Actually, it’s more than ok, it is a must.
You see the habits of off-line purchase decision making and online purchase decision making are very similar in many ways. I think we need to get out of our heads that off-line and online advertising are at 2 different ends of the spectrum. We also need to stop thinking about online advertising as clicks on ads. Read more…
Back in the day when WWW was all the rage (1998 – 2004) and everyone was talking about having a web page, the entire industry was hit all of a sudden by a huge amount of “website builder architect designer” people. Everyone was an expert, and the industry was full of geek speak mixed with smoke and mirrors that just made you feel really out of touch. Read more…