Online Markerting Trends
Consider your market now and in 2014
On 16, Jan 2012 | 13 Comments | In Online Markerting Trends | By admin
An older but interesting article by Steve Ruble regarding the fact that there will be no tangible ads by 2014 (We’re talking USA here) and while I don’t agree entirely with him, I do agree with many points made.
The one that really sticks out
Online Marketing Trends
On 16, Jan 2012 | 5 Comments | In Online Markerting Trends, SEM Information | By admin
Talk about a broad subject.
What we can say for sure is that online marketing trends keep changing a new technology develops and matures and rather than rehash some of the older methodologies used, we though we would explore some of the latest things we have been getting our hands dirty with.
You may or may not have heard about to the term “Buzz Measurement” or “Buzz Tracking”. In this post we would like to take a closer look at why it is important to know who is saying what about your brand on twitter, facey or any other social network.
Brand Awareness Online
On 16, Jan 2012 | 2 Comments | In Online Markerting Trends, Online Marketing in General | By admin
One area that we go over a fair bit lately with our clients is the need to have a strong brand awareness strategy.
In short what this means in the online advertising world is that it is OK to embark on a strategy that just looks at promoting your business brand. Actually, it’s more than ok, it is a must.
You see the habits of off-line purchase decision making and online purchase decision making are very similar in many ways. I think we need to get out of our heads that off-line and online advertising are at 2 different ends of the spectrum. We also need to stop thinking about online advertising as clicks on ads. Read more…
Social Media – Why you do it & what to use
On 16, Jan 2012 | 6 Comments | In Online Markerting Trends, Social Media | By admin
Back in the day when WWW was all the rage (1998 – 2004) and everyone was talking about having a web page, the entire industry was hit all of a sudden by a huge amount of “website builder architect designer” people. Everyone was an expert, and the industry was full of geek speak mixed with smoke and mirrors that just made you feel really out of touch. Read more…
The Newspaper Industry – How bad is it?
On 16, Jan 2012 | One Comment | In Online Markerting Trends, Online Marketing in General | By admin
Just a quick one today.
Was reading a lead from one of our Twitter Followers about the issues facing the US newspaper industry.
I won’t go into detail, however it is an interesting read that outlines the following (quoted from The Boston.com site).
“Newspapers have been hit hard by the loss of readers and advertisers to the Internet, while the national economic slowdown has intensified the advertising slump. In recent months, the Rocky Mountain News has closed, the Seattle Post Intelligencer has significantly reduced staffing and moved entirely onto the Web, and several major newspaper companies have filed for bankruptcy protection. Read more…
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