Online Markerting Trends
How much to pay for online advertising?
On 03, Sep 2008 | 2 Comments | In Online Markerting Trends | By admin
I started really taking notice of the internet in 1995 after seeing a major company use a web address on a billboard in the middle of no-where. For me this was like the branding strategy of Coke – just blast it everywhere you can. (Not a strategy that many business can afford to do). However what really got me thinking was the fact they they had taken the effort to put the web address on the bottom of this 20 foot billboard.
Why? …. what did they know or expect was going to happen.
Well fast forward to today. Advertising online is a given now, not just on billboards, magazine ads, golf balls, pens, condoms (well … maybe not yet) but you get the idea.
Online Advertising Expenditure Report
On 24, Jul 2008 | No Comments | In Online Markerting Trends | By admin
Price Waterhouse Coopers have put out the latest industry survey on behalf of the Interactive Advertising Bureau Australia with figures for the Dec 07 period (yes it is a while ago and yes it is the latest)
The OAER provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the OAER comprise the expenditure on General Display advertising, Classifieds advertising and Search and Directories advertising.
Rather than try and summarise the 32 page doc we thought a link to the PDF may be the best way to go.
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