Ann Rickard is a very well known travel writer, columnist and now blogger. The brief on the site was relatively simple. She needs to be able to post all of her articles herself while at the same time have automated feeds happen to her RSS subscribers go directly to their inbox when ever she ads a new post, as well as post to facebook and twitter. She needs to control her growing newsletter subscription via mailchimp herself and actually be able to build the newsletter on the fly from within her wordpress platform for sending. She was keen to have a look and feel that was similar to that of a magazine to enable her massive collection of articles to be sub divided and taged depending on the nature of the post.
Another longstanding WSM client is Masvingo. This company represents some of the most talented and outstanding shona sculpture artists in Zimbabwe, Africa. Their job is to work with the artists through every stage of the process and the results are just incredible – see the gallery on this site for examples. The passion and dedication of the Massvingo team is huge and they brought this with them to the build of their new site. The colours, layout and look were all suggested by the client – our job was to make sure it all fits together.
Once again we used worpress on this one as it is flexible enough for us to start with a predefined template and then adjust to suit the client as needed. It’s not easy to showcase 300+ photos on the one page without it looking cluttered or for that matter taking excessive times on the download. Of course the site is also responsive and the galleries show just as well on a full 27 inch iMac as they do on the small screen of an iPhone.
On The Beach Noosa is a longstanding client with a beautiful resort located directly on the main beach of Noosa in Hastings Street. There is nothing about this resort that is average and therefore we needed a site that captured its slightly mediterranean feel while also allowing for simple viewing inside mobile devices and tablets. Being as though this was a redesign we opted for a responsive approach in which the site will display to suit the specific widths of different browser sizes and devices while retaining its beauty.
We moved the site to wordpress to allow for a rapid deployment while keep the cost within their required budget. This also allows us to add additional elements quickly as needed such as a new newsletter capture and delivery system via the widgets in WordPress.
Taxland is a new Accounting firm located in the Northern Beaches suburb of Brookvale in Sydney. We decided that the use of Business Catalyst software here would be beneficial as the client wanted to be able to update the main images and pages as well as add new content from time to time. There are no massive bells and whistles here, however content did need to be conveyed in a clear and precise format to ensure that companies message is delivered effectively online.
The big area here is with SEO (search engine optimisation) as the keywords for sydney accountant and northern beaches accounting are highly competitive. Our role now is to ensure white hat seo tactics to help build the profile in related directories and major search engines such as Google, Bing and Yahoo. We’re also working with the owners of the business to promote their services via press release agents, article managers and smaller blog owners to ensure a good mix and coverage which ultimately leads to higher traffic and more conversions for the business.
One of the most important areas for any website owner is to ensure that after they have their spunky site designed that people can actually find it via the search engines. We’re not going to talk about the techniques of that here as it has been covered in earlier articles, however we are going to evaluate some of the better programs that can help industry professionals and even the site owner evaluate SEO software should they be prepared top spend time and energy to follow through on the findings.