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QR Codes and MVS
On 09, Mar 2012 | No Comments | In Online Markerting Trends, Online Marketing in General | By admin
I try and stay up to date on the QR code thing. In case you haven’t heard of it, Quick Response codes allow a user with a smart phone to take a scan of a square bar code type image and this in turns takes the user to a particular place online (a form, a web page, competition, photo gallery, information sheet etc etc)
Similar to QR Codes is MVS. This is a technology that is currently being developed and stands for Mobile Visual Search. This also allows the user of a smart phone to download an app and take a picture of an article or newspaper (and apparently products) in which your phone will then take you to that page to read more.
Facebook – Why it works for some businesses and not others
On 14, Feb 2012 | No Comments | In Facebook, Online Marketing in General, Social Media | By admin
Over the last few years we have been doing lots of consulting with smaller businesses about their Facebook business pages. Every single time we ask them what the goal is, the answer is the same – get as many likes (fans) as we can.
So ok – this is a fair enough strategy, however the energy it takes to continually generate new fans is exhausting for a small business as they don’t have the massive dollars the larger companies have. The other side to this is that recent studies have shown that only 1% of Facebook Fans actually engage (or communicate with) your brand. Great! – You’ve now used your marketing budget to attract as many fans as you can afford and only 1% will communicate! It just doesn’t feel like a solid strategy.
Taking a backward step here and looking at social media, we need to remember why it is so popular. This is a way for people to connect with each other. It’s massive because your voice as an individual can reach places you can’t in your smaller circle of friends. It also ads credibility, status (being the first to discover something cool), it’s a way to stay in touch and retouch with old friends. See the pattern? – It’s all about ME ME ME and this is perfectly normal human behaviour. Read more…
Consider your market now and in 2014
On 16, Jan 2012 | 13 Comments | In Online Markerting Trends | By admin
An older but interesting article by Steve Ruble regarding the fact that there will be no tangible ads by 2014 (We’re talking USA here) and while I don’t agree entirely with him, I do agree with many points made.
The one that really sticks out
Online Marketing Trends
On 16, Jan 2012 | 5 Comments | In Online Markerting Trends, SEM Information | By admin
Talk about a broad subject.
What we can say for sure is that online marketing trends keep changing a new technology develops and matures and rather than rehash some of the older methodologies used, we though we would explore some of the latest things we have been getting our hands dirty with.
You may or may not have heard about to the term “Buzz Measurement” or “Buzz Tracking”. In this post we would like to take a closer look at why it is important to know who is saying what about your brand on twitter, facey or any other social network.
Facebook for Business
On 16, Jan 2012 | No Comments | In SEO Information | By karen
So many of our clients are asking us about their options on Facebook for business.
The main questions we are presented with are:
1. how do we set up a business page
2. why should we set up a business page
For question 1, this is pretty simple.
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