Talk about a broad subject.
What we can say for sure is that online marketing trends keep changing a new technology develops and matures and rather than rehash some of the older methodologies used, we though we would explore some of the latest things we have been getting our hands dirty with.
You may or may not have heard about to the term “Buzz Measurement” or “Buzz Tracking”. In this post we would like to take a closer look at why it is important to know who is saying what about your brand on twitter, facey or any other social network.
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Just read a great article on iMedia (by Jodi Harris ) today about the future and what it holds for technology. The interview was with Ray Kurzweil who is a renowned futurist and inventor (flat bed scanner, OCD recognition software etc). Basically his speciality is in pattern recognition in artificial intelligence and has been predicting with great accuracy the rates of advancements and change in regard to the internet and wireless technology. read more
I get on my soap box from time to time, and this is one of them.
This post is about “How to screw up your Brand Power”. We have several companies here in Australia that deal in electronics, whitegoods, furniture – so they are the bare bones of retail if you will. These companies obviously push their brand heavily in the traditional media such as TV, papers and mail drops.
Now there is nothing at all wrong with this (all businesses need to push their brand in areas that give them that brand recall over a competitor), however it is the way they do it.
Let me give you an example. Harvey Norman is one of these large companies that run loads and loads of ads in prime time TV spots, I think they offset the cost in the ad placement by producing the worst ads possible . The ads they put on have to be some of the cheapest and most annoying. Now before anyone says “ah ha – but see you’re talking about them in your blog so it must be effective”…….. keep reading. Bad publicity is not always good publicity. read more
Design Portfolio•
on November 5th, 2009•
Picklecircus.com
The Site: A fantastic idea that helps children to tell the time, tie their shoes and the importance of brushing their teeth
Our Job: Working with Raspberry Frog and Kapow Pictures to develop the website, ecommerce and media areas for Pickle Circus. This site is a beautiful mix of flash, html, ajax and javascript.
Our next area of assistance here is in cross promotion and marketing in the online environment. Google Adwords are established early in a site like this to push instant sales through the site while the search engine optimisation takes place.
Design Portfolio•
on November 5th, 2009•
adamdewecobuild.com.au
The Site: Sustainable and Green building designer with great ideas and the ability to save big bucks on building really aesthetic properties. Being green doesn’t mean crap looking materials or limited options.
Our Job: Match the corporate colour, look and feel into a simple site that helps reflect a modern yet clean theme.
We used ajax, javascript and CSS to design with functions such as simple PDF upload and traceable reporting for downloads of these.