Search Engine Optimisation Tips
There is a big difference to submitting a normal website to search engines compared to CMS sites or even ecommerce websites. Different rules apply, and don’t let anyone tell you that submitting to 3,000 search engines for a one of payment will do the trick ……. it hasn’t in the past and never will.
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What is Search Engine Optimisation?
Web sites aren’t magical. You cannot build it and expect “them to come”. No matter what anyone tells you, a well crafted site still needs to be designed and managed by someone who understands basic communication, advertising, marketing and sales principles.
Search engine optimisation consists of multiple techniques that are used to follow the rules for each individual search engine and apply these to your website to gain the best possible listing in each search engine index.
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Price Waterhouse Coopers have put out the latest industry survey on behalf of the Interactive Advertising Bureau Australia with figures for the Dec 07 period (yes it is a while ago and yes it is the latest)
The OAER provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the OAER comprise the expenditure on General Display advertising, Classifieds advertising and Search and Directories advertising.
Rather than try and summarise the 32 page doc we thought a link to the PDF may be the best way to go.
So what’s this all about?
Here at White Space Media we find ourselves needeing (and wanting) to stay updated on all the latest happenings in the search engine world and online advetising industry. When compiling our research we often find useful slices of information that may help you make your business decisions or formalise a market strategy. This is where we plan on posting all of this information – on the WSM ad Blog.
As far as we are concerned there are 3 main areas to the online ad world.
Obviously you can then break each of these down into hundreds of sub categories, but the putpose of this we will try and categorise as much as we can into one of these three areas.
If you find something that you think we need to talk about then by all means shoot us an email by visiting our contact page.
Thanks for visiting and we look forward to keeping this area full of helpful information.