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Noosa Businesses: Improve your ranking
On 13, Oct 2008 | One Comment | In SEO Information | By admin
Noosa Business Directory
Please visit our friends at OurNoosa.com. Help increase your search engine ranking by getting a free link back to your Noosa based business. Noosa businesses can submit their details to Our Noosa’s free noosa business directory today. Read more…
White Space Adserving Network
On 09, Oct 2008 | No Comments | In Online Markerting Trends, Online Marketing in General | By admin
Well we have been working around the clock (ha … who isn’t in this industry) to finish off the adserving network and can happily say ……….. almost!
We are very close. Each day we test we realise we can make the interface and ability to purchase ads easier to use.
The irony is here that the simpler we make it for the user – the more complex the back end and code needs to be. It’s all for a good cause though!
Just to recap – the one thing that has bugged us over the years is the ability to understand exactly what it is worth to advertise on any given website. Many of you will have found a great site that really targets your precise demographic, only to find that you can’t get a reply on the advertising prices, they don’t know what it is worth, don’t offer any advertising or just price themselves out of the markets (YES … $10,000 is too expensive for 10,000 impressions).
I love the saying that if something bugs you, spend 5 minutes on how to improve it. If you can come up with a way to improve it in that time then you could be onto a good thing. Well here t WSM we ahve spent 12 months on it, so you know it is going to be great.
The short of it is that we have developed a score for each website that want to participate in the ad network. Each website that want to show ads on their pages (relevant ads mind you – not the crappy bingo type * sorry bingo guys) will receive a score out of 100. This score is known as an AQR™ – advertising quality rank™.
So the higher the AQR™ the more it will cost to advertise, but at least you also know how many visitors, the stick time, page impressions ….. even a score for how well a site is designed.
These factors plus dozens more make up the AQR™ which in turn allow you to browse our network and effectively benchmark sites at a glance BEFORE throwing money at them. Obviously we will provide weekly reports on how many impressions and click throughs etc just to make sure you understand the ROI for each campaign.
You can book the ads direct through us and even organise the creation of your creatives (if you don’t have any). We would like to think that any company looking to increase their brand recognition, promote a new service or sell products can spend 15 minutes in our network and spend a percentage of their online ad budget without any guesswork.
Your right ….. this is not new – in fact the IAB has reported here that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, showing that advertising online will become the norm for most businesses. What we are doing is trying to simplify things to make your adplacements as profitable and effective as possible for you organisation – transparency, that’s what we are going for here.
Stay tuned….. just a bit longer 
A Gift For You!
On 08, Sep 2008 | No Comments | In Social Media | By karen
We would love to help you add some simple social media connections to the home page of your website to help you share your content and increase your social traffic. It’s a very simple process for us to manage on your behalf.
The following is an example of the social links. We will be providing you with the “+ share ” button. THEN, when you’re ready to create and connect to your twitter, facebook, foursquare, linked in or any other social media accounts (as shown in the example)- we can help you with this as well.
As a visitor to your site, if for any reason I want to share this information with family or friends on facebook for example, I simply select the “+ share” icon which opens a window of social links. I would normally choose facebook to publish to my facebook profile. See an example of what happens next, below.
Automatically, information about your business is posted to my profile. I can add a comment and then by selecting “share” all of my friends on “facebook” can now see what I have posted and if they like this, they can share it with their friends as well. Keep in mind that if I have 300 friends and my friends all have 300 friends…..all of a sudden one referral from this very tiny “+ share” button, can reach potentially hundreds if not thousands of people.
Social Media is the most cost effective and powerful marketing tool today. If you would like to discuss a social marketing campaign, please contact Matt Bennell directly. bennell@whitespacemedia.com.au
Feel free to follow us on twitter, where we update our blog with marketing tips such as this, regularly!
If you would like to accept this offer to add the “+ share” button to your website, all you need to do is email karen@whitespacemedia.com.au.
How much to pay for online advertising?
On 03, Sep 2008 | 2 Comments | In Online Markerting Trends | By admin
I started really taking notice of the internet in 1995 after seeing a major company use a web address on a billboard in the middle of no-where. For me this was like the branding strategy of Coke – just blast it everywhere you can. (Not a strategy that many business can afford to do). However what really got me thinking was the fact they they had taken the effort to put the web address on the bottom of this 20 foot billboard.
Why? …. what did they know or expect was going to happen.
Well fast forward to today. Advertising online is a given now, not just on billboards, magazine ads, golf balls, pens, condoms (well … maybe not yet) but you get the idea.
Rainbow Beach Accommodation
On 07, Aug 2008 | No Comments | In Case Studies | By admin
Have been asked by the owners of this accommodation resort at Rainbow Beach to help with their organic rankings. Rainbow Ocean Palms Resort is a boutique resort located on the Fraser Coast. I have actually stayed here with the family and I can tell you that this was such a beautiful place to stay. All the rooms have the most spectacular views and the Penthouse that we stayed in was perfect. Rainbow Beach is the gateway to Fraser Island and is the perfect way to see Fraser Island being that it is so close.
Oh Yeah … so what we are doing is helping this resort with a link strategy. The site has been optimised for the main keywords of Rainbow beach accommodation and so far they are climbing on the google search engine. They are showing for more niche keywords such as Rainbow beach penthouses and Rainbow beach resorts. Gaining positions in the search engine indexes is never an overnight thing. There is no magic formula and it’s great to have clients that commit to the long term campaign.
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