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What is a Digital Agency?

It’s hard to define what we do really. We’re a company that has the ability to listen to your ideas and create a complete strategy for getting that idea to market along with the necessary vehicles such as website, app or advertising material in the form of banner or html5 specific shows. So you see – it’s a very broad arena. So we choose the term “Digital Agency” to encompass all things technology that help our clients create, deliver, promote, engage and communicate their way to success.

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Online Marketing

When we talk about Online Marketing we are referring to the following 3 key areas.

  1. SEO (search engine optimisation)
  2. SEM (search engine Marketing)
  3. Media buying and ad placement

When we talk about marketing online we are really grouping all online marketing techniques into the one area. When you look at your offline marketing options you automatically know that you need to drill down a little to be more specific about what type of advertising options suit your business.

You know that your options include print media, television, direct marketing and radio advertising so once you decide on which format you want to use, you then look at the different distribution methods and information such as time segments, circulation numbers, program schedules, area demographics etc.

Online Marketing is not that much different to Offline Marketing.

contact WSM for all of your Search Engine and marketing requirements