What’s all the hype?
Social Networking has become very popular during the past few years, but it can still be very difficult to understand for someone new to social networking. The open-ended nature of social networks add to this. Once signed onto a social network, having answered a few basic profile questions, it is easy to sit back and wonder what you are supposed to do next.
This is where we try and differ ourselves from other companies that deal in social. In fact some of our clients (or potential clients) choose not to use us. Quite often in our initial strategy meeting or pitch to a company we here their objectives. 9/10 times the objective starts and ends with “we want 10,000 fans”!
Now this is not a bad component in a plan – but it’s just flat out not a strategy. I know of companies that have twice this and still have no engagement with their audience. They have no idea who their main influencers are or even the most popular type of update to their network that has the furthest reach or varlility. “Oh but that doesn’t matter – we have 10,000 fans!”
So I guess what we are saying is – if you are prepared to look at developing a strategy for your social marketing – then we’d love to talk shop.
If you are considering joining twitter, facebook or any other social networking site, from as little as $198.00 we can get you started! Contact us for more info.