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On 16, Jan 2012 | No Comments | In Media Buying | By admin
Media Buying
“Media Buyers are individuals responsible for purchasing time and advertising space for the purpose of advertising. When planning what to buy, they must evaluate factors based on but not limited to station formats, pricing rates, demographics, geographic, and psychographics relating to the advertisers particular product or service “- Wiki
So in a nutshell that’s it – BUT – media buying for online positions has challenges specific to this industry.









