What is Search Engine Optimisation?
Web sites aren’t magical. You cannot build it and expect “them to come”. No matter what anyone tells you, a well crafted site still needs to be designed and managed by someone who understands basic communication, advertising, marketing and sales principles.
Search engine optimisation consists of multiple techniques that are used to follow the rules for each individual search engine and apply these to your website to gain the best possible listing in each search engine index.